Im in Spain! In Rioja to be precise..
We landed here last night for a quick in-out social media commando mission to visit the Dinastia Vivanco winery and it’s wine culture museum.
I have never really explored this region and so far i am mightily impressed. I am here with Rob McIntosh (@thirstforwine) and he has explained out basic goals on his blog here.. http://thirstforrioja.co.uk/.
In a nut.. Dinastia Vivanco will be sponsoring the wine at the London Twestival, so we thought a quick media gathering mission out here to the Rioja region would be the best way to share the Dinastia Vivanco story with those soon to be enjoying their wines. Instead of every glass of wine glass or coaster plastered with ad’s, we figured creating a conversation around the wine prior to the event coupled with a steady trickle of wine related content (and you know how much i enjoy wine) could allow the Twestival event to concentrate or the important matter of the night.. raising money for Charity: Water
If i can be so bold as to quote myself off Robs site..
Using social media to highlight a sponsors product in this way, enables the focus at the actual event (in this case Twestival) to be about the charity or cause that everybody is rallying around. By creating content around Dinastia Vivancos wine, Twestival goers can know it is Dinastia Vivanco who is supplying the London event with quality wine without the need for on-the-night plugging and publicity. The night should remain primarily about raising money for Charity:Water http://www.charitywater.org/
Last night I was taken round the narrow tapas laden streets of Logroño and was fascinated by Rob’s wine and food knowledge. The food and drink culture here is second to none and I really hope to return here with others and share this Epicurian lifestyle.
Here is a couple of videos i compressed to the max and rushed out after much wine last night but today is when the work really starts..